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Social Media Results For PR & Comms Conference – Engage & Deliver

Fresh, Advanced Engagement & Innovative, Influential Content To Drive Social Media Results & Value For PR & Comms. @SocMedResults

A One-Day, Industry-Led Conference & Networking Event, 26th November 2014, The Congress Centre, London. Register Your Place Here.
PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops:
AM) Measuring The Unmeasurable: Driving Social Media ROI For Continued Social Media Investment & Buy-In
PM) Twitter & Facebook: Content, Content, Content! Advanced Engagement & Content Which Deliver Results

Engage With Audiences On Social Media To Enhance Brand Reputation & Influence Audiences On Every Channel, Everywhere:

  1. Compelling, Creative Content: Innovative engagement techniques which cut through the noise
  2. Measuring ROI: Evaluate and debate new and current measurement strategies to boost ROI and demonstrate value
  3. Influencing Audiences On Every Channel, Everywhere: Integrated, connected and consistent campaigns which enhance brand reputation
  4. Grabbing Audience Attention On Facebook, Twitter & Emerging Platforms: What’s coming next and how can PR and comms get the best coverage?
  5. Influencer & Journalist Insider Knowledge: The inside track on what stands out and gets your story noticed
  6. Sustainable, Reliable Customer Service: Social media which demonstrates value and safeguards the brand
  7. Winning Over Cynical Stakeholders: Justifying and securing investment for social media activities
  8. Future-Proofing Your Business & Staying Ahead: Harnessing changing trends, tools and technologies

PLUS! This Social Media Results For PR & Comms Conference Features:

  • 46 Senior PR & Communications Professionals From Iconic Brands
  • 1 Compact Day
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 9 Facilitated Roundtable Discussions & Peer Brainstorming Exchanges: A) Shifting To Mobile B) Integrating PR, Social & YouTube C) Regulated Industries & Social Media D) Social Media On A Shoestring Budget E) Advertising & Social Media F) Analytics: The Lessons Learned G) Techniques, People & Tools For Crisis & Social H) Fresh Blogging With An Authentic Tone Of Voice I) Death Of The Press Release?
  • 1 Measurement & ROI Panel Discussion
  • 1 Key Influencer Panel Discussion With Journalist Q&A
  • 1 Innovation Panel Discussion
  • 2 Double Perspectives: Integration & Reputation
  • 2 Triple Perspectives: Engagement & Content Showcase & Twitter Showcase
  • 14 In-Depth Sessions Focused On Your Hottest Social Media Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

5 Years & Over 1000 Delegates Can’t Be Wrong! Don’t Just Take Our Word For It…

‘Inspirational! We can’t wait to apply some of the knowledge we’ve gained from this invaluable conference.’ Social Media Executive, Phones 4U

‘Fantastic forum to meet and chat with like-minded professionals and share insight and ideas.’ PR and Digital Assistant Manager, The Silver Spoon Company

‘A great round up of the challenges business and specific PR face in social media. Lots of thinking for next year.’ PR and Comms Manager, John Lewis

‘Eye opening and very interesting to see how companies are being socially active.’ Social Media Team Manager, East Coast Main Line Company Limited

‘Everything I wanted to know in one day – excellent!’ Social Media Specialist, Central England Co-operative Limited

Need Help Making An Effective Case For Attending The Conference? Download Our Pre-Prepared ‘Case To Attend’ Letter Here & Get Budget Approval To Join Us!

Register Your Place Here. Group Discounts! 4 Delegates For The Price Of 3; Send 3 And Get Your Third Place Half Price!

New Case Studies, New Features, Interactive Programme: Engagement & Content • Reputation • Integration • Twitter Spotlight • Facebook Spotlight • Measurement & ROI • Buy-In & Investment • Customer Service & PR • Key Influencer Panel • New & Emerging Platforms • Innovations

Social Media Results For PR & Comms Conference – Engage & Deliver: To view the full conference programme, click here.

08.30 Registration & Coffee, Objectives Setting

08.50 Morning Chairman’s Opening Remarks
Charlotte Sjoberg, Head of Media,
TSB

ENGAGEMENT & CONTENT SHOWCASE – TRIPLE PERSPECTIVE

09.00 Cut Through Noise With Innovative Engagement Techniques & Compelling, Creative Content

09.00 PERSPECTIVE ONE
Nick Moxham, Head of Digital, Universal Music TV

09.15 PERSPECTIVE TWO
Rich Kemp, Global Social Media Manager, The LateRooms Group

REPUTATION – DOUBLE PERSPECTIVE

09.30 Social Media For PR & Comms Which Supports, Safeguards & Enhances Brand Reputation Whilst Empowering Organisations & Employees

09.30 PERSPECTIVE ONE
Dave Massey, Head of Press & Reputation, Telefónica UK

09:45 PERSPECTIVE TWO
Martha Roberts, Head of Customer Service Communication, Royal Mail

10.00 Bonus Session; Reserved For Exclusive Partner

10.20 Refreshment Break With Informal, Facilitated Networking & Peer Experience Exchanges

Informal Roundtable Discussions & Peer Brainstorming (during the break)

A) Shifting To Mobile: Investment, Campaigns & Content
Andrew Richardson, Brand Strategy Manager, Global Marketing,
Fujitsu

B) Integrating PR, Social & YouTube
Andrew Marcus, Deputy Head of Communications, Museum of London

C) Regulated Industries & Social Media

INTEGRATION – DOUBLE PERSPECTIVE

10.45 Converging Traditional & Social Media PR For Integrated, Connected, Consistent Campaigns & Teams

10.45 PERSPECTIVE ONE
Carolyn Sims, Group Marketing Director, Time Out

11.00 PERSPECTIVE TWO
Clare Stafford, Senior PR Manager, Corporate, Healthcare, Boots UK

TWITTER SHOWCASE – TRIPLE PERSPECTIVE

11.15 Trailblazing On Twitter: What’s Working, What’s Connecting With Followers & What Content Really Influences Audiences?

11.15 PERSPECTIVE ONE
Charles Ubaghs, Head of Social Media, Global Radio

11.30 PERSPECTIVE TWO
Martin Greenbank, Head of Advertising Research & Development, Channel 4

11.45 PERSPECTIVE THREE
Georgina Parnell, Sales, Twitter UK

FACEBOOK SPOTLIGHT

12.00 Integrating & Building Momentum On Facebook With Cut-Through Content Which Demonstrates ROI & Succeeds In Calling Audiences To Action
Tania Seif, Head of Social Marketing, Coral

ENGAGEMENT KEYNOTE

12.15 Advanced Engagement & Content Techniques
Dom Burch, Senior Director, Marketing Innovation & New Revenue, Asda (Walmart UK)

12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.15 Informal Roundtable Discussions & Peer Brainstorming (20 minutes during lunch)

A) Social Media On A Shoestring Budget
Mark Weber, Head of Digital, Save The Children

B) Advertising & Social Media
Amy Sharples, Digital Engagement Manager, British Heart Foundation

C) Analytics: The Lessons Learned

13.35 Afternoon Chairman’s Opening Remarks
Andy Millburn, Head of Marketing Services, UK & Offshore,Prudential (UK)

ENGAGEMENT KEYNOTE

13.45 Advanced Engagement & Content Techniques
Stephen Poole, Multiplatform Group Sales Controller, ITV plc

MEASUREMENT & ROI – PANEL DISCUSSION

14.00 What’s New? The Valuable, The Practical; Lessons Learned On Wringing Out Social Media ROI & Fine-Tuning Your Measurement Needs

  • Andy Murray, EMEA Digital Marketing Manager, Lenovo
  • Matt Warnock, Digital Editor-in-Chief, Philips
  • Catrionna Grant, Social Media & Content Manager, Monarch Airlines
  • Charlie Torrible, Data & Insight Analyst, Polydor Records

BUY-IN & INVESTMENT – PRACTICAL EXERCISE

14.20 Building A Comprehensive Social Media Strategy For PR & Comms Which Wins Over Senior Stakeholders & Secures Investment

  • Simon Swan, Digital Marketing & Planning Manager, Met Office
  • Anna Slingo, Social Media Manager, Met Office

KEY INFLUENCER PANEL DISCUSSION – JOURNALIST Q&A

14.40 Increasing Your Coverage & Influence With Cut-Through Pitches Based On What Journalists & Influencers Want & Expect On Social Media

  • Doug Wills, Managing Editor, London Evening Standard
  • Simon Read, Personal Finance Editor, The Independent and i paper
  • Simon Waldman, Morning Editor, BBC News Channel
  • Pat Long, Head of News Development, The Times & Sunday Times
  • John Crowley, Digital Editor EMEA, The Wall Street Journal
  • Dr Jörg E. Allgäuer, Vice President Corporate Communications, Sky Deutschland AG
  • Panel Moderator: Susanna Flood, Director of Media, Amnesty International

15.05 Refreshment Break With Informal, Facilitated Networking & Peer Experience Exchanges

Informal Roundtable Discussions & Peer Brainstorming (during the break)

A) Techniques, People & Tools For Crisis & Social

B) Fresh Blogging With An Authentic Tone Of Voice
Tiina Jaatinen, Editor-in-chief, Conversations, Microsoft

C) Death Of The Press Release?

15.30 Bonus Session; Reserved For Exclusive Partner

ENGAGEMENT KEYNOTE

15.45 Advanced Engagement & Content Techniques
Adrian Harris, Head of Digital Communications, Tesco PLC

CUSTOMER SERVICE & PR

16.00 Consistent, Qualified Social Media Customer Service: Promoting Your Brand’s Tone Of Voice & Mitigating Reputational Risk
Madi Woodstock, Social Media Manager, Haven Holidays

NEW PLATFORM SNAPSHOTS

16.20 Is It Worth It? How Should Brands Explore New & Emerging Platforms – From Value To Content

16.20 Google+ Perspective
Natalia Cano, EMEA G+ B2B Marketing Manager, Google+

16.35 Pinterest Perspective
Wendy Liebner, Online Content & Marketing Manager, Comedy Central

INNOVATIONS – PANEL DISCUSSION

16.50 The Trends, Tools & Technologies Shaping The Future Of Social Media For PR & Comms: Where Is It All Going?

  • Tom Webster, Global Community Manager, Shell
  • Lily Cloake, Marketing Planner, The Times & The Sunday Times
  • Rich Rust, Global Social & Digital Innovations Manager, Jaguar Landrover

17.10 Close of Conference

Consolidate your learning from the main conference day at these separately-bookable, post-conference workshops: 27th November 2014

AM) Measuring The Unmeasurable: Driving Social Media ROI For Continued Social Media Investment & Buy-In

08.45 Morning Workshop Registration

WHERE TO START?

09.00 Practical Advice For Getting Started Using Social Media Insights
Rebecca Carson, Head of Insights, Brandwatch
Emelie Swerre, Senior Social Media Analyst, Brandwatch

MEASUREMENT IN PRACTICE

09.45 Measurement In Practice: Fine-Tuning Measurement To Your Brand

Kyle Macdonald, Social Media Editor, Classic FM

10.30 Refreshment Break & Networking

SENIOR BUY-IN

11.00 Winning Over Cynical Audiences For Senior Buy-In

11.45 Morning Workshop Closes

PM) Twitter & Facebook: Content, Content, Content! Advanced Engagement & Content Which Deliver Results

13.45 Afternoon Workshop Registration

FRESH CONTENT – DOUBLE PERSPECTIVE

14.00 Content Which Cuts Through

14.00 PERSPECTIVE ONE: TBC

14.30 PERSPECTIVE TWO:
Brooke Carter, Online & Social Media Manager, Virgin Limited Edition

EMERGING PLATFORMS

15.00 What Works? Content For Emerging & New Platforms

15.30 Refreshment Break & Networking

FACEBOOK VS. TWITTER CONTENT

16.00 Best In Class: A Showcase In What Excites Audiences On Facebook & Twitter

16.00 Twitter Perspective
Vicky Gooden, Senior Brand Manager, MTV

16.25 Facebook Perspective
Hannah Ballantyne, Social Media Manager, Nationwide

16.45 Afternoon Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com.