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We Hope You Enjoyed The Social Media Results For PR & Comms Conference – Engage & Deliver

Take a look at our sister event: The Social Media Results ConferenceFuture Strategies

Future-Facing, Innovative Social Media Marketing Strategies: Achieve Real, Demonstrable Value With Advanced Approaches To Measurement, Content & Engagement On Emerging & Current Platforms

A One-Day, Brand-Led Conference & Networking Event, 13th May 2015, Museum of London Docklands, Central London. Download brochure here. Register online here.

PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops:
AM) Writing Compelling Forward-Thinking Content: Advanced Engagement & Content Which Delivers Results
PM) Measuring The Unmeasurable: Quantifying & Measuring The Value & ROI Of Your Coverage & Communications For Continued Social Media Investment

Next Step In Social Media For Your Business – Manage Your Reputation, Prove Value & Boost Engagement With Advanced, Future-Focused Strategies:

  1. Create relevant, exciting and contextual content with an Advanced Content Strategy 
  2. Talking all things Measurement & Targeting to justify spend and prove the value of your social campaigns and tools
  3. Engage & Interact with your customers using innovative strategies and the power of employee advocacy
  4. Optimise your Facebook strategy with advanced techniques for real insight into the latest algorithms and monetised content
  5. Twitter – Beyond The Basics: In-depth study of recent updates for a more sophisticated measurement, content and engagement strategy
  6. Emerging Platforms: How can these platforms revolutionise your social media approach and benefit your company?
  7. Reputation, Negativity, Crisis: Manage tricky situations with fast-acting, front-line social media strategy
  8. Viral & Award-Winning Campaigns: How can you create or harness the power of huge social activity?
  9. Successful Social Media Campaigns On A Budget: Demonstrate value and compete effectively with a small budget

PLUS! This Social Media Results Conference Features:

  • 30+ Senior Social Media & Digital Professionals From Iconic Brands
  • 1 Compact Day
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 6 Informal Peer-To-Peer Roundtable Discussions: A) Social Advertising B) Mobile & Apps C) Engaging, Meaningful Video Content D) Creating Internal Social Ambassadors E) Regulatory Roundtable F) Integrating Social Media
  • 1 Measurement Q&A Panel Discussion
  • 1 Emerging Platforms Panel Discussion
  • 3 Double Perspectives: Engage & Interact, Reputation, Negativity, Crisis and Measurement Tools
  • 3 Triple Perspectives: Content Strategy Showcase, Facebook Brand Case Study and Measurement Targeting
  • 14 In-Depth Sessions Focused On Your Hottest Social Media Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Fresh Case Studies. More Peer Discussions. Interactive Programme: Emerging Platforms • Content Strategy • Facebook • Twitter • Measurement • Reputation, Negativity, Crisis • Engage & Interact • Low-Budget Viewpoint • Viral & Award-Winning Campaigns

Social Media Results Conference – Future Strategies: To view the full conference programme, click here.

08.20 Registration & Coffee, Objectives Setting

08.50 Morning Chairman’s Opening Remarks

EMERGING PLATFORMS PANEL – FACEBOOK • TWITTER • YOUTUBE • WHATSAPP • INSTAGRAM • LINKEDIN • SNAPCHAT • PINTEREST

08.55 Future Platforms For Future Audiences: Platform Benefits & How To Revolutionise Your Approach To Social Media

  • Mark Woods, Head of Journalism & Social Media Editor, Comic Relief
  • Charles Ubaghs, Head of Social Media, Global Radio
  • Ian Simons, Group Head of Social Media, RSA Insurance
  • Tania Seif, Head of Social Marketing, Coral

CONTENT STRATEGY SHOWCASE – TRIPLE PERSPECTIVE

09.15 Advanced Content Strategy Which Ensures Continued Engagement With Relevant, Exciting & Contextual Posts

PERSPECTIVE ONE
09.15 Antonio Lorenzon, Marketing Manager EMEA, Kellogg Company

PERSPECTIVE TWO
09.30 Alison Davies, Head of Digital, Skipton Building Society

PERSPECTIVE THREE
09.45 Bob Fear, Head of Content & Social, Virgin Pure

FACEBOOK – BRAND CASE STUDY TRIPLE PERSPECTIVE

10.00 How Can We Increase Value From Facebook For Our Brand? Harnessing Changing Algorithms & Metrics With Top Content & Engagement Strategies For Competitive & Compelling Conversations

PERSPECTIVE ONE
10.00 Mark Abrami, Head of Social, Hotels.com – an Expedia Inc Brand

PERSPECTIVE TWO
10.15 Lynn Roberts, Digital Communications Manager, The Scout Association

PERSPECTIVE THREE
10.30 Sacha Law, Head of Digital Marketing, Communications, Network Rail

10.45 Refreshment Break With Informal, Facilitated Networking & Peer Experience Exchanges

10.50 Optional Peer-To-Peer Discussions

A) Regulatory Roundtable
Nick Joy, Social Media Executive, LV=

B) Social Advertising Roundtable

KEYNOTE

11.15 Paddy Power – Social Media Strategy Keynote
Halie Ritterman, Head of Display & Social Media, Paddy Power

ENGAGE & INTERACT – DOUBLE PERSPECTIVE

11.30 Fostering Community Engagement, Encouraging Conversation & Harnessing Innovations To Increase Positive Interaction With The Brand

PERSPECTIVE ONE
11.30 Lynne Slowey, Head of Digital Content, Thomas Cook

PERSPECTIVE TWO
11.45 Rachel Kneen & Jonny Excell, Social Media Managers, O2 (Telefónica UK)

KEYNOTE

12.00 Tourism Ireland – Social Media Strategy Keynote
Brian Harte, Head of Customer Engagement & E-Marketing, Tourism Ireland

12.15 Bonus Session: Reserved For Exclusive Partner Speaker. To get involved in The Social Media Results Conference, please call +44 (0)20 3479 2299 or email info@socialmediaresultsconference.com for more details.

12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.10 Informal Peer-To-Peer Lunchtime Roundtable Discussions

A) Creating Internal Social Ambassadors
Katie Wood, Social Media Manager, Giraffe Restaurants

B) Engaging, Meaningful Video Content

C) Integrating Social Media With The Wider Marketing Mix
Betony Kelly, Head of Digital Outreach, Department for Business, Innovation & Skills

D) Mobile & Apps: What’s Next & What Can We Harness?

13.35 Afternoon Chairman’s Opening Remarks

REPUTATION, NEGATIVITY, CRISIS – DOUBLE PERSPECTIVE

13.40 Protect Your Reputation: Safeguard Your Brand With A Clear Strategy For Crisis & Negativity Management

PERSPECTIVE ONE
13.40 Anthony Hua, Social Media Manager, TSB Bank Plc

PERSPECTIVE TWO
13.55 Marc Erras, Manager Corporate Media Relations, Sky Deutschland GmbH & Co KG

MEASUREMENT TOOLS – DOUBLE PERSPECTIVE

14.10 Strategic & Budget-Friendly Measurement Tools Which Justify Social Media Investment & Demonstrably Show Real Value

PERSPECTIVE ONE
14.10 Ana Jenkins, Digital Content Manager, Visa Europe

PERSPECTIVE TWO
14.25 Strategic Measurement Tools
Charles Stanton, Group Social Media Manager, Corporate Centre Digital, Bupa Corporate Centre

MEASUREMENT TARGETING – TRIPLE PERSPECTIVE

14.40 Applying The Results Of Your Measurement Tools To Create Competitive, Targeted & Relevant Campaigns

PERSPECTIVE ONE
14.40 Simon Hall, Senior Marketing Director, Dell

PERSPECTIVE TWO
14.55 Measurement Is Only Half The Story…
Lila Pleban, Head of Social Media, BT Business

PERSPECTIVE THREE
15.10 “This Isn’t Theory, It’s Real”
Alan Bray, Head of Sales & Marketing, c2c Rail, National Express

MEASUREMENT Q&A PANEL

15.25 Industry Panel & Delegate Debate

Join the debate! Engage with the industry panel and fellow attendees on their social media measurement experiences

  • Nick Bamber, Head of Partnership Marketing - Digital Transformation & Sales, ASDA (Walmart UK)
  • Colin Lewis, Director of Marketing, bmi regional

15.40 Bonus Session: Reserved For Exclusive Partner Speaker. To get involved in The Social Media Results Conference, please call +44 (0)20 3479 2299 or email info@socialmediaresultsconference.com for more details.

16.00 Refreshment Break With Informal, Facilitated Networking & Peer Experience Exchanges

16.05 Optional Peer-To-Peer Discussions

A) Content Hub: A Showcase In The Bold & Creative

TWITTER – BRAND CASE STUDY

16.25 Advanced, Beyond The Basics Twitter Strategy: Best-In-Class Content, Measurement & Engagement To Keep Followers Engaged & Interacting
Simon Rayner, Marketing & Communications Director, NUS

LOW-BUDGET BRAND CASE STUDY

16.40 Developing Exceptional, Engaging & Lasting Social Media Campaigns & Strategies – On A Budget
Hannah Bourne, Senior Marketing Communications Manager, HarperCollins Children’s Books

KEYNOTE

16.55 BuzzFeed – Social Media Strategy Keynote
Philly Byrne, Associate Creative Director, BuzzFeed

VIRAL SOCIAL CAMPAIGNS – PRACTICAL WORKSHOP

17.10 Stand-Out, Viral & Award-Winning Campaigns: Harnessing The Power Of Fully-Shareable Media & Timely Content Strategy
Tricia Owen-Williams, Head of Customer Experience, Halfords

17.25 Chairman’s Closing Remarks & Official Close of Conference

Consolidate your learning from the main conference day with these separately-bookable, post-conference, half-day workshops: Thursday 14th May 2015

AM) Writing Compelling Forward-Thinking Content: Advanced Engagement & Content Which Delivers Results

08.45 Morning Workshop Registration

09.00 Meet & Greet

CREATING CONTENT

09.15 Writing Effective & Relevant Content To Enthuse & Expand Your Audience

TAILORED CONTENT

10.00 Understand What Content Your Audience Wants & How You Can Give It To Them

10.45 Refreshment Break & Networking

USER-GENERATED CONTENT

11.10 User-Generated Content – Involving Employees & Customers To Generate Innovative & Interesting Content

11.45 Morning Workshop Closes

PM) Measuring The Unmeasurable: Quantifying & Measuring The Value & ROI Of Your Coverage & Communications For Continued Social Media Investment

13.45 Afternoon Workshop Registration

14.00 Meet & Greet

VALUING SOCIAL

14.15 Assessing Your Measurement Needs

MEASURING ENGAGEMENT

15.00 Successfully Monitoring & Measuring Engagement

15.30 Refreshment Break & Networking

BUSINESS CASE

16.00 Convincingly Use ROI Analysis To Secure Budgetary Buy-In

16.45 Afternoon Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results Conference? For more information, please call +44 (0)20 3479 2299 or email info@socialmediaresultsconference.com for more details.