By continuing to use this site you agree to the use of cookies. For more information about our cookie policy, please click here.

35 Brands Including Shell, Pizza Hut & Barclaycard Confirmed To Speak At The Social Media Results For PR & Comms Conference!

Powerful, Innovative Social Media Strategies For Impactful, Engaging, Results-Driven PR & Comms: Tackling The Latest & Hottest Trends, Communication Challenges & Platform Developments In The Constantly Evolving Social Landscape

A One-Day, Industry-Led Conference & Networking Event, 24th November 2015 At A Brand NEW Venue, One America Square, Central London. Download The Brochure Here. Book Before 20th August & Save Up To £418!
PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops, 25th November:
AM) Twitter, Facebook & Emerging Platforms: Advanced Engagement & Content Which Delivers Results
PM) Measuring The Unmeasurable: Proving The Value & ROI Of Your Social Media Activity For Continued Buy-In

35 Brands Tackle The Challenges Of Navigating The Ever-Changing Landscape Of Social Media With Innovative, Results-Driven Strategies To Engage Key Audiences & Boost ROI:

  1. Cut Through With Innovative, Fresh Content: Maximise your reach with advanced, engaging content strategies
  2. Practical Tools For Demonstrable ROI: Comprehensive methods to prove value and secure senior buy-in
  3. The Next Big Thing On Social? Emerging platforms and innovations actually worth investing in
  4. Prevent A Crisis Escalating! Next-level social PR strategies to manage negativity and safeguard brand reputation
  5. Strategic Multi-Channel Integration: Consistent, cohesive campaigns across platforms and teams
  6. Engaging Journalists & Key Influencers: The insider track on maximising your social media coverage and reach
  7. Clever, Impactful Paid Strategy: Skilfully navigating paid social to keep influencing and engaging on Facebook and Twitter
  8. Outstanding Customer Service: Optimising Twitter as a customer service tool to maximise brand profile and engagement
  9. Alternative Platforms Under The Spotlight: Examining the potential and value for your social media mix
  10. Make A Big Noise On A Smaller Budget: Creating real impact on social media without blowing the budget

PLUS! The Social Media Results For PR & Comms Conference Features:

  • 35 Senior PR & Communications Professionals From Industry-Leading Brands
  • 1 Compact Day
  • 6 Years At The Forefront Of The Market Uniquely Focused On PR & Comms
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 5 Facilitated Roundtable Discussions & Peer Brainstorming Exchanges: A) The Bigger Picture: Integrating Corporate, Consumer & Brand PR B) Tools & Techniques For Integrating SEO & Social For Maximum Return C) Advertising & Social Media D) Latest Social Media Trends E) Social Media, PR & Financial Services
  • 1 Measurement & Buy-In Panel Discussion
  • 1 Key Influencer Panel Discussion With Journalist Q&A
  • 3 Double Perspectives: ‘Content Strategy’, ‘Multi-Channel Integration’ And ‘Crisis & Reputation’
  • 11 In-Depth Sessions Focused On Your Hottest Social Media For PR & Comms Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 35 Leading Brands In Just One Day: Content Strategy • Multi-Channel Integration • Measurement & Buy-In • Small Budget • Crisis & Reputation • Customer Service • New Platforms & Innovations • Key Influencer & Journalists Panel • Paid Strategy

Book Before 20th August & Save Between £150 & £418. Simply Quote EB150 Under ID Code.

Can you help clients take their social media activities to the next level? For more information on how to get involved, please email partner@prsocialmediaconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes before 20th August for just £1,949 +VAT (SAVE £550). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media For PR & Comms Conference - Engage & Deliver: To view the full conference programme, click here.

08.30 Morning Registration, Coffee & Objective Setting

09.00 Morning Chairman’s Opening Remarks
Paul Lockstone, Managing Director, Corporate Communications, Barclaycard

CONTENT STRATEGY – DOUBLE PERSPECTIVE

09.10 Maximise Your Reach & Stand Out From The Crowd With Innovative & Inspirational Content Strategies
09.10 Dee Cotgrove, Executive Head of Media & Communications, Met Office
09.30 Kima Segun-Ojo, Social Media Manager, M&S

MULTI-CHANNEL INTEGRATION – DOUBLE PERSPECTIVE

09.50 Strategically Integrating PR, Comms & Social Teams Across Platforms For Consistent, Impactful, Multi-Channel Campaigns
09.50 Gareth Hopley, Head of PR & Communications, Pizza Hut Restaurants
10.10 Andre Amaral, Senior Brand Manager, Budweiser

10.30 Refreshment Break With Informal, Facilitated Networking

11.00 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in Social Media Results For PR & Comms Conference, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

MEASUREMENT & BUY-IN – PANEL DISCUSSION

11.20 Secure Senior Stakeholder Buy-In With Comprehensive, Practical Tools & Methods To Measure & Prove The Value Of Your Social PR

  • Lucy Whitehead, Head of Digital & Social Media, First Group
  • Carolyn Sims, Group Marketing Director, Time Out
  • Keith Lewis, UK Social Media Manager, Zurich Insurance
  • Darren Jones, Social Media Manager, Post Office
  • Richard Bassinder, Social Media Manager, Yorkshire Building Society

SMALL BUDGET CASE STUDY

11.50 Inspiring Insights Into Making A Big Noise On A Smaller Budget & Getting Real Impact & Reach
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police

12.15 Lunch & Informal Networking For Delegates, Partners & Speakers

12.40 Informal Roundtable Discussions & Peer Brainstorming (20 minutes during lunch)

A) The Bigger Picture: Integrating Corporate, Consumer & Brand PR

B) Tools & Techniques For Integrating SEO & Social For Maximum Return

C) Advertising & Social Media
Emma Sheppard, Head of Brand & Communications, St John Ambulance

D) Latest Social Media Trends
Nicola Green, Head of Communications & Reputation, Telefónica UK Ltd

E) Social Media, PR & Financial Services
Nick Joy, Social Media Manager, LV=

13.15 Afternoon Chairman’s Opening Remarks
Paul Beadle, Head of External Affairs (Consumer & Social Media), Nationwide Building Society

CONTENT KEYNOTE

13.25 Energy’s Grand Journey
Matt Tasker, Senior Digital Communications ManagerBritish Gas

CRISIS & REPUTATION – DOUBLE PERSPECTIVE

13.45 Safeguard Brand Reputation Now & In The Future By Developing Next-Level Social PR Strategies To Respond To Crisis Comms & Manage Negativity
13.45 Sophie Brendel, Head of Digital PR & Communications, BBC
14.05 Francis Thomas, Head of Corporate Affairs, London Midland

CUSTOMER SERVICE – TWITTER

14.25 What’s Next? Optimising The Role Of Twitter As A Customer Service Tool Which Maximises Brand Profile & Engagement
Jo Eden, Social Media Executive, British Heart Foundation

14.45 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in Social Media Results For PR & Comms Conference, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

15.00 Refreshment Break With Informal, Facilitated Networking

NEW PLATFORMS & INNOVATIONS

15.30 What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today

  • Tom Webster, Global Community Manager, Shell
  • Johanna Fawcett, Marketing Director, Zizzi Restaurants
  • Richard Evans, Head of Social Media, Sky News
  • Andy Freeman, Head of Social Media & Digital, Santander
  • Paul Riddell, Head of Strategic Communications, AXA Wealth

PEER EXPERIENCE EXCHANGES

16.00 Spotlight On Alternative Platforms – Innovative, Engagement-Led, Results-Driven Case Studies

A) Instagram
David Tomchak, Head of Digital, No. 10 Downing Street & The Cabinet Office

B) Snapchat
Gareth Crew, Senior Social Media Manager, SHG, Part of TUI Group

C) YouTube
Jules Greenwood, Head of Corporate Communications, E.ON UK

D) LinkedIn

KEY INFLUENCERS: JOURNALISTS, CELEBRITIES & AMBASSADORS – PANEL DISCUSSION

16.20 Engaging & Effectively Harnessing Journalists, Celebrities & Key Influencers To Maximise The Reach & Impact Of Your Social PR & Comms Campaigns

  • Babita Sharma, BBC World News Anchor, BBC World News
  • Anna Domingo, Sales & Marketing Director, The View from The Shard
  • Simon Read, Personal Finance Editor, The Independent and i paper
  • Doug Wills, Managing Editor, London Evening Standard
  • Alistair Potter, Deputy Editor, Metro.co.uk

PAID STRATEGY

16.50 Developing An Impactful & Flexible Strategy In The Changing Landscape Of Paid Social To Keep Influencing & Engaging Your Audiences On Facebook & Twitter
16.50 Chris Duncan, Chief Marketing Officer, News UK
17.10 Craig Elder, Digital Director, The Conservative Party

17.30 Closing Remarks From Chair & End Of Conference

Consolidate your learnings at these separately-bookable, post-conference, half-day workshops: 25th November 2015

AM) Twitter, Facebook & Emerging Platforms: Advanced Engagement & Content Which Delivers Results

08.45 Morning Workshop Registration & Coffee

FRESH CONTENT

09.00 Content Which Cuts Through

EMERGING PLATFORMS

09.45 What Works? Content For Emerging & New Platforms

FACEBOOK VS. TWITTER CONTENT

11.00 Best In Class: A Showcase In What Excites Audiences On Facebook & Twitter
Greg Allum, Social Media Manager, British Gas

11.45 Morning Workshop Closes

PM) Measuring The Unmeasurable: Proving The Value & ROI Of Your Social Media Activity For Continued Buy-In

13.45 Afternoon Workshop Registration

WHERE TO START?

14.00 Assessing Your Measurement Needs

MEASUREMENT IN PRACTICE

14.45 In Practice: Fine-Tuning Your Measuring Strategy

15.30 Refreshment Break & Networking

SENIOR BUY-IN

16.00 Proving ROI & Securing Senior Stakeholder Buy-In

16.45 Afternoon Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com.