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We Look Forward To Welcoming You At One America Square Tomorrow!

Powerful, Innovative Social Media Strategies For Impactful, Engaging, Results-Driven PR & Comms

Tackling The Latest & Hottest Trends, Communication Challenges & Platform Developments In The Constantly Evolving Social Landscape: 24th November 2015

1. Download The Agenda Here.
2. Register Online Here – With Just 1 Week To Go, Places Are Now Extremely Limited!
3. Join In The Conversation Here.

Content Strategy ✔ Multi-Channel Integration ✔ Measurement & Buy-In ✔ Small Budget ✔ Crisis & Reputational Management ✔ Social As A Customer Service Tool ✔ Instagram ✔ Snapchat ✔ YouTube, LinkedIn ✔ New Platforms & Apps ✔ Journalists & Celebrities ✔ Paid Strategies: Twitter & Facebook

A One-Day, Industry-Led Conference & Networking Event, 24th November 2015 At A Brand NEW Venue, One America Square, Central London. PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops, 25th November: AM) Twitter, Facebook & Emerging Platforms: Advanced Engagement & Content Which Delivers Results PM) Measuring The Unmeasurable: Proving The Value & ROI Of Your Social Media Activity For Continued Buy-In

39 Brands Tackle The Challenges Of Navigating The Ever-Changing Landscape Of Social Media With Innovative, Results-Driven Strategies To Engage Key Audiences & Boost ROI:

  1. Cut Through With Innovative, Fresh Content: Maximise your reach with advanced, engaging content strategies
  2. Practical Tools For Demonstrable ROI: Comprehensive methods to prove value and secure senior buy-in
  3. The Next Big Thing On Social? Emerging platforms and innovations actually worth investing in
  4. Prevent A Crisis Escalating! Next-level social PR strategies to manage negativity and safeguard brand reputation
  5. Strategic Multi-Channel Integration: Consistent, cohesive campaigns across platforms and teams
  6. Engaging Journalists & Key Influencers: The insider track on maximising your social media coverage and reach
  7. Clever, Impactful Paid Strategy: Skilfully navigating paid social to keep influencing and engaging on Facebook and Twitter
  8. Outstanding Customer Service: Optimising Twitter as a customer service tool to maximise brand profile and engagement
  9. Alternative Platforms Under The Spotlight: Examining the potential and value for your social media mix
  10. Make A Big Noise On A Smaller Budget: Creating real impact on social media without blowing the budget

PLUS! The Social Media Results For PR & Comms Conference Features:

  • 39 Senior PR & Communications Professionals From Industry-Leading Brands
  • 1 Compact Day
  • 6 Years At The Forefront Of The Market Uniquely Focused On PR & Comms
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 5 Facilitated Roundtable Discussions & Peer Brainstorming Exchanges: A) The Bigger Picture: Integrating Corporate, Consumer & Brand PR B) Tools & Techniques For Integrating SEO & Social For Maximum Return C) Advertising & Social Media D) Latest Social Media Trends E) Social Media, PR & Financial Services
  • 1 Measurement & Buy-In Panel Discussion
  • 1 Key Influencer Panel Discussion With Journalist Q&A
  • 3 Double Perspectives: ‘Content Strategy’, ‘Multi-Channel Integration’ And ‘Crisis & Reputation’
  • 11 In-Depth Sessions Focused On Your Hottest Social Media For PR & Comms Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 31 Leading Brands In Just One Day: Content Strategy • Multi-Channel Integration • Measurement & Buy-In • Small Budget • Crisis & Reputation • Customer Service • New Platforms & Innovations • Key Influencer & Journalists Panel • Paid Strategy

Group Discounts Available! Send 4 For The Price Of 3.

Can you help clients take their social media activities to the next level? For more information on how to get involved, please email or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes for just 2,499 +VAT. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media For PR & Comms Conference - Engage & Deliver: To view the full conference programme, click here.

08.30 Morning Registration, Coffee & Objective Setting

09.00 GIC Welcome & OMBEA Interactive Introduction

09.10 Morning Chairman’s Opening Remarks
Paul Lockstone, Managing Director, Corporate Communications, Barclaycard


09.15 Maximise Your Reach & Stand Out From The Crowd With Innovative & Inspirational Content Strategies
09.15 Dee Cotgrove, Executive Head of Media & Communications, Met Office
09.40 Kima Segun-Ojo, Social Media Manager, M&S


10.05 Strategically Integrating PR, Comms & Social Teams Across Platforms For Consistent, Impactful, Multi-Channel Campaigns

10.05 Andre Amaral, Senior Brand Manager, Budweiser

10.30 Refreshment Break With Informal, Facilitated Networking


11.00 Discover Visual Metaphors For Actionable Social Media
Christoph Holz, CEO, Visalyze


11.15 Secure Senior Stakeholder Buy-In With Comprehensive, Practical Tools & Methods To Measure & Prove The Value Of Your Social PR

  • Lucy Whitehead, Head of Digital & Social Media, First Group
  • Darren Jones, Social Media Manager, Post Office
  • Richard Bassinder, Social Media Manager, Yorkshire Building Society
  • Keith Lewis, UK Social Media Manager, Zurich Insurance


11.45 Inspiring Insights Into Making A Big Noise On A Smaller Budget & Getting Real Impact & Reach
Amanda Coleman, Head of Corporate CommunicationsGreater Manchester Police


12.05 Case Study From ASDA
Dom Burch, Senior Director Marketing Innovation & Revenue, ns, Asda

12.25 Lunch & Informal Networking For Delegates, Partners & Speakers

12.55 Informal Roundtable Discussions & Peer Brainstorming (20 minutes during lunch)

A) The Bigger Picture: Integrating Corporate, Consumer & Brand PR

B) Tools & Techniques For Integrating SEO & Social For Maximum Return

C) Advertising & Social Media
Emma Sheppard, Head of Brand & Communications, St John Ambulance

D) Latest Social Media Trends
Nicola Green, Head of Communications & Reputation, Telefónica UK Ltd

E) Social Media, PR & Financial Services
Nick Joy, Social Media Manager, LV=

13.25 Afternoon Chairman’s Opening Remarks
Paul Beadle, Head of Social Media and Digital Communication, Nationwide Building Society


13.35 Energy’s Grand Journey
Matt Tasker, Senior Digital Communications ManagerBritish Gas


13.55 Safeguard Brand Reputation Now & In The Future By Developing Next-Level Social PR Strategies To Respond To Crisis Comms & Manage Negativity
13.45 Sophie Brendel, Head of Digital PR & Communications, BBC
14.15 Francis Thomas, Head of Corporate Affairs, London Midland


14.30 What’s Next? Optimising The Role Of Twitter As A Customer Service Tool Which Maximises Brand Profile & Engagement
Jo Eden, Social Media Executive, British Heart Foundation

14.55 Refreshment Break With Informal, Facilitated Networking


15.25 What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today

  • Tom Webster, Global Community Manager, Shell
  • Johanna Fawcett, Marketing Director, Zizzi Restaurants
  • Richard Evans, Head of Social Media, Sky News
  • Andy Freeman, Head of Social Media & Digital, Santander
  • Paul Riddell, Head of Strategic Communications, AXA Wealth


15.55 Spotlight On Alternative Platforms – Innovative, Engagement-Led, Results-Driven Case Studies

A) Instagram
David Tomchak, Head of Digital, No. 10 Downing Street & The Cabinet Office

B) Snapchat
Gareth Crew, Senior Social Media Manager, SHG, Part of TUI Group

C) YouTube
Jules Greenwood, Head of Corporate Communications, E.ON UK

D) LinkedIn


16.20 Engaging & Effectively Harnessing Journalists, Celebrities & Key Influencers To Maximise The Reach & Impact Of Your Social PR & Comms Campaigns

  • Stacey Wright, PR & Social Media Manager, The View from The Shard
  • Simon Read, Personal Finance Editor, The Independent and i paper
  • Doug Wills, Managing Editor, London Evening Standard
  • Jason Bevan, Executive Director, European Publicity, Warner Bros. Pictures International


16.50 Developing An Impactful & Flexible Strategy In The Changing Landscape Of Paid Social To Keep Influencing & Engaging Your Audiences On Facebook & Twitter
16.50 Chris Duncan, Chief Marketing Officer, News UK
17.10 Craig Elder, Digital Director, The Conservative Party

17.30 Closing Remarks From Chair & End Of Conference

Consolidate your learnings at these separately-bookable, post-conference, half-day workshops: 25th November 2015

AM) Twitter, Facebook & Emerging Platforms: Advanced Engagement & Content Which Delivers Results

08.45 Morning Workshop Registration & Coffee


09.00 Content Which Cuts Through
Kyle Macdonald, Social Media Editor, Classic FM


09.45 What Works? Content For Emerging & New Platforms
Tara Mulholland, Social Media Producer, Sky News


11.00 Best In Class: A Showcase In What Excites Audiences On Facebook & Twitter
Anna Slingo, Social Media Manager, Met Office

11.45 Morning Workshop Closes

PM) Measuring The Unmeasurable: Proving The Value & ROI Of Your Social Media Activity For Continued Buy-In

13.45 Afternoon Workshop Registration


14.00 Assessing Your Measurement Needs
Emerson Povey, Social Media Manager, Amnesty International UK
Anja Weise, Digital & Social Media Development Manager, IHG


14.45 In Practice: Fine-Tuning Your Measuring Strategy

15.30 Refreshment Break & Networking


16.00 Proving ROI & Securing Senior Stakeholder Buy-In
Frances Browning, Head of Brand PR & Social Media, Direct Line Group

16.45 Afternoon Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email