Social Media Results For PR & Comms Conference – Interact & Influence
Fresh, Advanced Engagement & Content Techniques Which
Influence Key Audiences & Maximise Social Media ROI For PR & Comms
A One-Day, Industry-Led Conference & Networking Event, 19th November 2013, Hotel Russell, London. Download brochure here. Reserve your place here.
A One-Day, Industry-Led Conference & Networking Event, 19th November 2013, Hotel Russell, London.
PLUS: Two Separately-Bookable, Post-Conference, Half-Day Workshops, 20th November 2013
AM) Measuring The Unmeasurable: Ascertaining The Value & ROI Of Your Coverage
PM) Twitter & Facebook: Advanced Engagement & Content Which Delivers Results
Back For A 4th Year Due To Popular Demand & Outstanding Success: Last Year’s Event Received A 97% Delegate Satisfaction Rating!
Book Before 19th September & Save Between £100 & £368. Limited Places Available At This Earlybird Rate!
Advanced Engagement & Content Techniques Which Cut Through, Showcase Key Messages & Boost ROI:
- Advanced Engagement & Content Techniques: Cut through and prompt genuine two-way communication
- Evaluate & Debate New & Current Measurement Strategies: Boost ROI
- New, Clever Twitter & Facebook Techniques: Maximise engagement
- Customer Service PR: Responsive social media which protects your brand
- Influential Blogging & Bloggers: Partnering with and establishing authentic, powerful blogs
- New Trends & Technologies: Fresh features and platforms to keep users engaged
- Engaging Journalists & Bloggers: Tips and tricks for extensive coverage
- Social Buy-In: Communicate the value throughout your organisation
- CRISIS! Keep Calm, Keep Posting: Preventing escalation with appropriate strategies
Why This Advanced, Social Media Results For PR & Comms Conference?
- 40 Brands
- 1 Compact Day
- 1 ‘Meet The Speakers’ Area
- 97% Delegate Satisfaction Rate On Average
- 83%+ Senior, Client-Side Audience Split On Average
- 150+ Decision-Makers
- 5 Informal Lunchtime Discussions: A) Social Media, PR & Financial Services B) Integrating Content, SEO & PR C) PR & The Bottom Line D) Getting The Attention Of Younger Audiences E) Coupling Product Sales To PR Coverage
- 3 Panel Discussions: Measurement & ROI, Social Media Innovations & Key Influencers
- 3 Platform Spotlights: Twitter, Facebook & Pinterest
- 4 Afternoon Networking Roundtables: A) Handling Negativity Wisely B) Online Communities C) Creating Popular Competitions D) The Value Of Social Media To Users
- 15 In-Depth Sessions
- 4 Double & Triple Perspectives
- 2 Conference Chairmen
- Facilitated Networking
- Open Q&A
Made By PR & Comms Professionals For PR & Comms Professionals
The Latest Measurement Tools, Influencer Strategies & Innovations Which Are Shaping Social Media For PR & Comms: Engagement Showcase • Measurement & ROI Panel • Twitter Spotlight • Facebook Spotlight • Customer Service PR • Innovations Panel • Bloggers & Blogging •
Key Influencer Q&A • Crisis & Social Media • Pinterest Spotlight • Social Media Buy-In
The Social Media Results For PR & Comms Conference – Interact & Influence Programme Outline: To view the full conference programme, click here.
08.30 Registration & Coffee
09.00 Morning Chairman’s Opening Remarks
Bryan Scott, Marketing Communications Director, Metro
Engagement Showcase
09.05 State-Of-The-Art Engagement & Content Which Cuts Through & Prompts Genuine Two-Way Communication
09.05 Engagement Showcase 1
Grace Carter, Director, Consumer Marketing Europe, Tripadvisor
09.20 Engagement Showcase 2
Bian Salins, Head of Social NOW TV, BSkyB
09.35 Engagement Showcase 3
Heather Bowler, Global Communications Director, Eurosport Group
Measurement & ROI – Panel Discussion
09.50 Diverse, Innovative Measurement Strategies Which Effectively Evaluate Social Media ROI
- Sarah Mansfield, Media Director, Unilever UKI
- Sarah Brown, Social Media Manager, Rightmove
- Rowan Stanfield, Social Media Manager, The Body Shop
- Lucy Wren, Social Media Manager, Barclaycard
10.20 Refreshment Break With Informal Facilitated Networking
Twitter Spotlight
Platform Snapshot
10.40 When The Message Hits The Moment
Bruce Daisley, UK Director, Twitter
Brand Snapshot
10.55 Trailblazing On Twitter With Clever Engagement Techniques Which Raise Brand Following & Awareness
Paul Smernicki, Director of Digital, Universal Music
Facebook Spotlight
Platform Snapshot
11.10 Reach The Right People Every Day, Everywhere
Senior Representative To Be Announced, Facebook
Brand Snapshot
Cutting-Edge Content & Analytics Which Spur An Audience Of Fans To Actively Engage With Your Brand
11.25 Perspective One: Manaaz Akhtar, Head of Marketing, Subway
11.35 Perspective Two: Charmaine Griffiths, Multimedia Director, British Heart Foundation
Customer Service PR
Creating Personal, Responsive Social Media For Customers Whilst Protecting & Promoting Brand Values
11.45 Perspective One: Paul Ray, Head of Brand and Advertising, Very.co.uk
12.00 Perspective Two: Philippa Richardson, Communications Manager, Virgin Trains
Richard Shilton, Customer Relations Real-Time Response Manager, Virgin Trains
Engagement Keynote
12.15 Advanced Engagement & Content Techniques
Dominic Burch, Head of Social Media, Asda
12.30 Bonus Session – Reserved for exclusive partner speaker
12.50 Lunch & Informal Networking For Delegates, Partners & Speakers
13.30 Informal Lunchtime Discussions (20 minutes during lunch)
A) Social Media, PR & Financial Services
Facilitated by Richard Hatton, Head of E Commerce, Sainsbury’s Bank
B) Social Media In Action: Integrating Content, SEO & PR
Facilitated by Sharon Flaherty, Head of Content & PR, Confused.com
C) Can PR Contribute To The Bottom Line In High-Value Brands?
Facilitated by Adam Chaudhri, PR Manager – Europe, British Airways
D) Getting The Attention Of Younger Audiences
E) Coupling Product Sales To PR Coverage
13.50 Afternoon Chairman’s Remarks
Social Media Innovations – Panel Discussion
13.55 New Technologies & Trends Which Will Shape The Future Of Social Media Interaction
- Greg Eden, Social Media Manager, Waterstones
- Paul Smernicki, Director of Digital, Universal Music
- Benoit Minvielle, Head of E-Communication channels, BNP Paribas Fortis (Fortis Bank NV)
Bloggers & Blogging
14.20 Creating Buzz Around Your Brand By Engaging The Right Bloggers & Establishing Your Own Authentic Blog
Jesse Ringham, Digital Communications Manager, Tate Gallery
Key Influencer Panel – Journalists & Blogging
14.35 Engaging Journalists & Bloggers Across The Spectrum Of Influence: Tips & Tricks For Extensive Coverage
- Doug Wills, Managing Editor, London Evening Standard
- Lucia Adams, Deputy Head of Digital, The Times and The Sunday Times
- Chris Hamilton, Social Media Editor, BBC
- Charles Arthur, Technology Editor, The Guardian
- Simon Read, Personal Finance Editor, The Independent and i paper
- Tim Arthur, Editor-in-chief, Time Out London
Crisis In Social Media
15.05 Preventing Escalation & Handling Crisis Communications With Proportionate Resources & Reaction To Protect Your Brand
Mary Walsh, Director of Corporate Communications, Eurostar
15.20 Refreshment Break With Informal Networking
Delegate Rountables
15.40 Choose Your Peer-To-Peer Networking Roundtable In The Main Conference Hall
A) Handling Negativity Wisely & Improving Your Communications Strategy
Sacha Law, Head of Digital Communications, Network Rail
B) Developing Vibrant, Interactive Online Communities
Emily Monsell, Consumer Communications Manager, Cafédirect
C) Creating Popular Competitions
Paul Simmons, Head of Marketing Communications, Marwell Wildlife
D) Beyond ROI: The Value Of Social Media To Users
Stuart Witts, Social Media Manager, Marie Curie Cancer Care
Pinterest Spotlight
16.05 Pinterest Under The Spotlight
Leynah Bruce, PR and Digital Communications Manager, The Silverspoon Company
16.20 Bonus Session – Reserved for exclusive partner speaker
Social Media Buy-In
16.40 Communicating The Value Of Social Media Throughout Your Organisation For Continued Involvement & Investment
Simon Nicholson, European Social Media Manager, Honda Motor Europe
17.00 Official Close Of Conference
Consolidate your learning from the main conference day with these separately-bookable, post-conference workshops: 20th November 2013
AM) Measuring The Unmeasurable: Ascertaining The Value & ROI Of Your Coverage
08.45 Workshop Registration
Where To Start?
09.15 Assessing Your Measurement Needs
Measurement In Practice
10.00 Implementing & Maximising Measurement In Practice
Oriana Lauria, News and Social Media Relations, Action for Children
10.45 Mid-Morning Refreshment Break
Measurement & Budgetary Buy-In
11.15 Making The Most Of ROI Analysis For Budgetary Buy-In
12.00 Morning Workshop Closes
PM) Twitter & Facebook: Advanced Engagement & Content Which Delivers Results
13.45 Workshop Registration
14.15 Content Which Cuts Through
James Ley, Campaigns and Digital PR Manager, Sainsbury’s Bank
Advanced Engagement
15.00 Engaging Influencers & Audiences
Charlotte Wood, Marketing Manager, V&A
15.45 Mid-Afternoon Refreshment Break
Cutting-Edge Innovations
16.15 Utilising Twitter & Facebook Innovations
Michelle Kay, Search and Social Media Manager, Bank of America
17.00 Afternoon Workshop Closes
