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28 Brands In 1 Day Reveal Hot New Social Trends & How They’re Getting Ahead With AI & Chatbots, Winning With Influencers & Monetising Instagram & Snapchat

Get Ahead Of The Latest Platform & Consumer Trends, Maximise Coverage, Reach & Brand Awareness & Future Proof Strategies With Results-Driven, On-Trend, Compelling Social Media Strategies For PR & Comms: Winning Strategies For Hot New Social Trends, Influencers, Paid & Organic, ROI Measurement, Content & AI Automation & Chatbots!
28 Brands Speaking At The 9th Annual, One-Day, Brand-Led Conference & Networking Event, 20th November 2018, Museum of London Docklands, London

How Can We Harness The Latest Social Media Trends & Influencers, Leverage Paid & Organic Strategies & Create Outstanding Content Whilst Negotiating The Changing Role PR & Comms? In The Shifting Paradigms Of Digital & Technological Advances, How Can We Maximise Reach, Engagement & Awareness & Prove Business Impact?

  1. Engagement-Boosting Content: Optimise reach and engagement with content that consistently translates to sales
  2. AI, Chatbots & The Future Of PR & Comms - Survive The New Digital World: Stay ahead of the curve and adapt to the constantly changing industry, digital and technological landscape
  3. What’s Hot & What’s Not On Social Now? Keep your PR and comms social mix up to date for boosted audience engagement
  4. Measure Impact, Win Buy-In: What PR and comms need to monitor to prove value-added and impact bottom-line
  5. Win-Win Influencer Relationships: Successfully target, reach and engage influencers who are worth the time and effort
  6. Clever Paid & Organic Strategies: Optimise ad spend, ensure post visibility and maximum engagement
  7. Facebook: Need-To-Know Insights & Updates: Get up to speed on the latest Facebook trends for continued reach and results
  8. Next-Level Twitter: Maximise campaign success, brand awareness and bottom-line impact
  9. Monetise Instagram, Snapchat & LinkedIn! Impactful advertising and content strategies to make the hottest channels work for your brand

Why Attend This 9th Annual Social Media Results Conference For PR & Comms?

  • Refreshed,  Future-Focused, Results-Driven Agenda: Facebook • Twitter • How New Social Trends • Instagram • Snapchat • LinkedIn • Paid & Organic Strategies • Measure Impact, Win Buy-In • Influencer Engagement • Engaging, Targeted Content • AI, Chatbots & The Future Of PR • Engaging Youth
  • 28 Brands Speaking In 1 Inspiring Day
  • 9th Annual Event! Respected By The Industry As Europe's Leading 1 Day, Brand-Led Conference & Networking Event
  • Advanced & Impactful Facebook, Twitter, Instagram & Snapchat Strategies
  • NEW! Social Trends Panel Discussion
  • LinkedIn, Facebook, Instagram, YouTube Clinics
  • Youth Engagement Case Study
  • 5 Interactive Peer Discussions: A. Future Role Of PR & Comms B. Influencer Engagement C. Crisis Comms & Strategies D. Working With Journalists E. Shoestring Budgets

Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@prsocialmediaconference.com.

Book an exhibition stand and two delegate passes for just £1,899. Please click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

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See The Programme Outline Below For The Social Media Results For PR & Comms Conference:

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks
Yolanda Valery, Head of Social Media Team, BBC World Service

Kirsten Walkom, Global Communications Director, Save the Children

FACEBOOK

09.20 Getting To Grips With The Latest Facebook Updates & Trends For Continued Reach & Results
Tom Baker, Social Content Lead, 
Holiday Extras

TWITTER

09.40 Next-Level Strategies To Maximise Engagement, Impact & Returns On Twitter
Jeannie Dumas, Head of Corporate Communications & Shareholder Relations, 
Hermes Investment Management

HOT NEW SOCIAL TRENDS - Q&A PANEL DISCUSSION

10.00 Keep Up With The Latest Platform Updates, Hot New Trends & Emerging Platforms For Up-To-Date PR & Communications Strategies

Kerry Thorpe, Head of Communications, Europe Ben & Jerry’s Europe

Jamie Rockers, PR & Social Media Manager EMEIA, Crabtree & Evelyn

Joe Freeman, Assistant Director, Digital Engagement, Breast Cancer Now

Emma Wallace, Social Media Strategy Manager, Penguin Random House UK

Akhil Vyas, Senior Social Media Manager, Thames Water

Nicole Taylor, Content & PR Manager, LloydsPharmacy

10.30 Morning Refreshment Break With Networking & Platform-Specific Troubleshooting Clinics

PLATFORM-SPECIFIC TROUBLESHOOTING CLINICS

INSTAGRAM: Jade Beckett, Digital Engagement Manager, Royal Botanic Gardens Kew

FACEBOOK: Steven Gutierrez, Digital Comms Team Manager, TfL

LINKEDIN: Lee Blackwell, Director of Public Relations & Public Affairs, Key Group

INSTAGRAM

11.00 How To Build An Engaged Community On Instagram With Impactful Content
Alistair Beech, Senior Social Media Coordinator, University of Manchester

11.20 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call: +44(0)20 3479 2299 or email: partner@prsocialmediaconference.com

SNAPCHAT

11.50 Effectively Harness Snapchat To Increase Your Brand Presence & Reach
Jo Gregory-Brough, Head of Marketing & Communications, 
Loughborough Students’ Union

LINKEDIN

12.10 Exploring Opportunities On LinkedIn & How To Integrate It Into Your Overall Social Strategy
Laura Price, Digital Communications Director, Centrica

PAID & ORGANIC

12.30 Clever Paid & Organic Strategies To Optimise Ad Spend, Ensure Post Visibility & Maximise Engagement
Laura Hutton, Social Media Manager,
 Wyevale Garden Centres

12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Lunchtime Discussions

A. The Changing Role Of PR & Comms
Lorna O’Neill, Head of PR, Thomas Cook Airlines


B. Integrating Teams
Georgina Garland, 
Social Media Manager, Canal & River Trust

C. Crisis Comms & Strategies
Fergus Campbell, Head of PR, Gumtree

D. Working With Journalists
Lee Blackwell, Director of Public Relations & Public Affairs,
 Key Group

E. Harnessing Social Media for B2B
Frankie Pellatt, Digital and Social Media Manager, BAE Systems Applied Intelligence

CONFERENCE RECONVENES AFTER LUNCH

13.50 Co-Chair’s Afternoon Opening Remarks
Seamus McCauley, Head of Comms, Holiday Extras

Kerry Thorpe, Head of Communications, Europe
 Ben & Jerry’s Europe

MEASURE IMPACT - WIN BUY-IN

14.00 Outcomes Not Outputs! The Nitty Gritty Of How & What PR & Comms  Professionals Need To Monitor & Measure To Prove Value & Impact
Robyn Bateman, Deputy Head, Social Media Engagement Team, The Open University

Christine Drabwell, Deputy Head of Media Relations, The Open University

INFLUENCER ENGAGEMENT

14.20 Successfully Target, Reach Engage Influencers Who Are Worth The Time & Effort For Beneficial Relationships That Actually Boost Awareness & Reach

Emma Mead, Head of Global PR, VisitBritain/VisitEngland

Robyn Greenacre, Senior PR & Social Engagement Manager, Plusnet

15.00 Follow-Up Interactive, Practical Exercise: Now break off into smaller groups to discuss your experiences and work with your fellow delegates to create a brief for an influencer.

ENGAGING, TARGETED CONTENT

15.15 Results-Boosting Content That Will Reach & Engage Your Target Audience For Increased Brand Awareness
Dom Dwight, Marketing Director, 
Taylors of Harrogate

15.35 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call: +44(0)20 3479 2299 or email: partner@prsocialmediaconference.com

AI, CHATBOTS & THE FUTURE OF PR & COMMS

16.25 Key Insights & Methods To Stay Ahead Of The Game, Adapt To The Constantly-Changing Industry Landscape & Effectively Harness AI, Automation & Chatbots
Kirsten Walkom, Global Communications Director, Save the Children

ENGAGING YOUTH

16.45 Maximise Social Media & Content Impact With Top Tips To Inspire Young Audiences
Nicole Itano, Director of Media & Content,WWF-UK

17.05 Chair’s Closing Remarks

17.10 Official Close Of Conference

Are you interested in getting involved in The Social Media Results For PR & Comms Conference - Engage & Deliver? For more information, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com.

Press & Media Partners For The Social Media Results For PR & Comms Conference - Engage & Deliver

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