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The Trick Is To Always Leave Your Followers Wanting More…Discover Advanced Insights From 25 Brand-Side Speakers On How To Create Next-Level Social Media Strategies For Impressive Results, Engagement & Impact!

Brand-Focused Insights & Quick-Win Advice For Stand-Out Social Media Content & Video & Cost-Effective, Future-Proofed Platform Strategies Which Deliver Measurable Impact, Long-Term Engagement & Boosted Brand Presence

A One-Day, Brand-Led Conference & Networking Event, 15th May 2018, etc.venues, central London. View Brochure | Book Your Place Now

Join 25 Cross-Sector, Brand-Side Social Media Practitioners To Explore Best-In-Class Social Media Strategies Which Deliver Real Impact, Measurable Results & Boost Long-Term Engagement

  1. Hard-Hitting Social Media Content! Tapping into audience mindsets to deliver relevant, relatable content which boosts engagement – whatever your budget
  2. Measure Results, Attribute Spend, Refine Strategies: Cutting through the numbers to determine which social media activities really add value and deliver ROI
  3. First-Class Engagement & Retention Strategies: Develop fresh, entertaining social media marketing which grabs attention, generates traffic and grows brand presence
  4. Next-Level Platform Strategies: Refining your social media platform management for lean, effective and fit-for-future engagement strategies which integrate established and emerging channels
  5. High-Quality, High-Impact Video & Live Content: Capture attention and promote authentic engagement with likable, sharable video content with impact
  6. Quick Wins For Successful Social Media With Limited Budget, Time & Resources: Quick-to-deploy social media tactics to boost engagement and results
  7. Working With Influencers: Navigating the challenges of building and maintaining mutually-beneficial, collaborative brand-influencer relationship
  8. Boost Visibility With Savvy Paid Social & Ads Strategies: Optimise ad spend to ensure maximum engagement

Built On 8 Years Of Brand-Led Hot Topics… What’s New For 2018?

  • 25 Cross-Sector Perspectives From 4 Retail, 2 Entertainment, 3 Broadcasting, 2 Finance, 2 Utilities, 3 Education & Travel, Online, Transport, Shipping & Charity Speakers
  • 8 Advanced Sessions Focused On Your Toughest Social Media Challenges
  • Fresh, New Cross-Sector, Brand Case Studies
  • 3 Interactive Panel Discussions: “Measurement”, “Platform Strategies” & “Quick Wins & Advice”
  • 4 Peer-To-Peer Discussions: A) Younger Audiences B) Customer Service C) Crisis Management D) Platform Management
  • Conference Co-Chairs: Ben Thompson, Global Marketing Director, Merlin Entertainments Group
  • Meet The Speakers Area
  • Open Q&A
  • Interactive Voting
  • 1 Inspiring Day!

Engaging Content • Measurement & ROI • Engagement & Retention • Platform Strategies – Instagram, Facebook, Twitter, Snapchat • Video Content & Live • Shoestring Budget Content • Quick Wins & Advice • Working With Influencers • Paid Social & Ads

Book your exhibition stand and two delegate passes now for only £1,899 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

THE SOCIAL MEDIA RESULTS CONFERENCE AGENDA:

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

Clive Gardiner, Head of Digital, NSPCC

ENGAGING CONTENT ICEBREAKER

09.20 Stop The Scroll & Encourage The Click With Innovative, Adaptable Content Strategies Which Tap Into Audience Mindsets To Deliver Brand-Boosting, Stand-Out Social Media

Speaker To Be Announced, Please Check Website For Updates

 

MEASUREMENT – Q&A PANEL

q&a09.40 Best-Practice, Front-Line Advice To Interpret Results, Attribute Spend & Refine Social Media Strategies

John Atkins, Social Media Analyst & Emerging Platforms Advisor, Shellshell

Justin Clark, Head of Social, Transport for Greater ManchesterTFGM

ENGAGEMENT & INVISIBLE PEOPLE CASE STUDY

10.00 Engagement & Invisible People Case Study

Emma Reynolds, Head of Communications, National Crime Agency

HOW TO START & MAINTAIN A SUSTAINABLE INFLUENCER MARKETING PROGRAMME

10.20 How To Start And Maintain A Sustainable Influencer Marketing Programme

Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica


10.30 Morning Refreshment Break With Informal Networking

ENGAGEMENT & RETENTION

11.00 Crafting Quality Social Media Engagement Which Grabs Audience Attention To Win & Retain Customers

John Atkins, Social Media Analyst & Emerging Platforms Advisor, Shellshell

CASE STUDY

11.25 Natural Born Killers: Millennials On Social Media

Sam Mooney, Head of Social Media, Ministry of Sound Groupministry

GENERATION Z & THE IRONIC TRUTHS OF MEME CULTURE

11.55 Generation Z & the Ironic Truths of Meme Culture

Jay Owens, Research Director, Pulsar

NEXT-LEVEL PLATFORM STRATEGIES – Q&A PANEL

q&a12.10 Lean, Effective & Fit-For-Future Platform Strategies Which Integrate Established & Emerging Channels To Maximise Impact & Deliver Optimised, Targeted Engagement

Yolanda Valery, Head of Social Media Team, BBC World Service

Lauren Smith, Social Media Manager, Cosmopolitancosmo

Josephine Fawkes, Director of Marketing & Communications – Saïd Business School, University of OxfordUni of Ox

Jake Newbould, Digital Marketing Executive, Mamas & Papasmamas & papas

James McManus, Social Media Manager, BT SportBT sports

Nik Shelton, Social Media Manager, Anglian Wateranglian water

PLATFORM UPDATES

12.40 Join one of our interactive workshop-style platform streams with focused, platform-specific discussion, lessons learnt and advice on the latest updates.

A) Instagram
Catherine Carey, Senior Content Producer, CBBCcbbcB) Twitter

C) Facebook

D) Snapchat


 

12.55 Morning Round-Up & Lunchtime Notices

13.00 Lunch & Informal Networking For Delegates, Speakers & Partners

PEER-TO-PEER DISCUSSIONS

13.40 Informal Peer-To-Peer Discussions

A) Younger Audiences
Catherine Carey, Senior Content Producer, CBBCcbbc

B) Customer Service
Justin Clark, Head of Social, Transport for Greater ManchesterTFGM

C) Crisis Management
Iain G. Morrison, Chief Marketing Officer, University of Greenwichuni of gren

D) Platform Management
Darren Jones, Studio & Social Media Manager, Post Officepost office


14.00 Co-Chairs’ Afternoon Opening Remarks

Justine Bower, Head of Consumer Communications, UKTV

VIDEO CONTENT & LIVE

14.10 High-Quality, High-Impact Video Content Which Captures Attention & Promotes Authentic Engagement

Seamus McCauley, Head of Comms, Holiday Extrasholiday extra

SHOESTRING BUDGET CONTENT

14.30 Boost Engagement With Brand-Building Content Which Won’t Break The Bank

Chris Hosker, Social Media Manager, The Children’s Societychildrens society

CASE STUDY

14.50 Social Media Tactics To Implement Tonight!

Lukasz Zelezny, Head of Organic Acquisition, uSwitchuswitch

QUICK WINS & ADVICE – PANEL

15.10 Best-Practice Advice & Quick-To-Deploy Tactics To Give Your Social Media Strategies & Campaigns That Little Boost When You Are Tight On Time, Budget & Resources

Richard Bassinder, Social Media Manager, Yorkshire Building Society GroupYBS

Cheryl Hughes, Brand Digital Manager, ao.comindividual-speaker-tiles-1

Chris Hosker, Social Media Manager, The Children’s Societychildrens society

Kenon Man, Head of Digital Marketing, Swansea Universityswansea uni

Stephanie Hendries, Social Media Manager, Zooplazoopla


15.40 Afternoon Refreshment Break With Informal Networking

WORKING WITH INFLUENCERS – DOUBLE PERSPECTIVE

16.10 Overcoming The Challenges Of Building & Maintaining Effective Brand-Influencer Partnerships With Next- Level Collaboration Strategies For Exceptional Social Media Engagement & Results

16.10 Perspective 1

Iain G. Morrison, Chief Marketing Officer, University of Greenwichuni of gren

16.30 Perspective 2

Hollie Heffernan, UK Senior, Social & Content Manager, Treatwelltreatwell

PAID SOCIAL & ADS

16.50 Keeping Pace With Evolving Paid Social Media To Optimise Ad Spend & Ensure Post Visibility & Maximum Engagement

Cheryl Hughes, Brand Digital Manager, ao.comindividual-speaker-tiles-1


17.10 Chair’s Closing Remarks & Official Close of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Social Media Results Conference, please email info@socialmediaresultsconference.com or call us on +44 (0)20 3479 2299.