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The 4 Week Countdown Has Begun – 28 Impactful Brands Reveal How To Create Attention-Grabbing, Conversion-Boosting Social Media Strategies For PR & Comms

Next-Level Approaches For Harnessing Key Influencers, Accurately Proving Impact & ROI, Compelling Video Generation, Advanced Social Platform Trends & Paid Practices, Strategic Team/Channel Digital Integration Tactics & Optimise Reach & Engagement With Captivating Content Campaigns

A One-Day, Brand-Led Conference & Networking Event, 23rd November 2017, Hilton Kensington.
Download The Brochure. Book Today – Limited Places.
With 8 exceptional years leading the market, this is THE industry gathering for PR, Communications, Social Media and Marketing professionals – written and designed by brands, for brands.

Real Insight From 28 Industry-Leading Brands In One Exciting Day: Engagement-Boosting Content • Measuring Impact & ROI • Emerging Social Trends • Embracing Paid Social Advertising • Engaging Key Influencers • Compelling Video • Thriving In The Social Revolution • Integrating Teams & Channels

Master Groundbreaking, Real-World Approaches To Today’s Constantly-Evolving Social Media To Maximise Your PR & Comms Impact In An Increasingly Digital Landscape:

  1.  Engagement-Boosting Content! Optimise reach and engagement with content that consistently translates into sales
  2. Prove Your Value & Bottom-Line Impact: Translate creativity and engagement into facts and figures
  3. Stay Ahead Of Social Media Trends: Stop wasting time and resources on obsolete strategies to keep your social mix up-to-date and relevant
  4. Genuine Influencers Or Just Money-Makers? Real-world insights on building cost-efficient and effective influencer partnerships
  5. Sink Or Swim In The New PR & Comms Digital World: Increase media coverage and audience engagement with top tips on surviving and adapting your comms strategies to the paradigm shifts in digital
  6. Attention-Grabbing, Compelling Videos: Create well-executed video content that viewers actually want to watch
  7. Build A Solid Paid Social Strategy: Optimise Instagram, Facebook and Snapchat to consistently big returns
  8. Maximise Team & Channel Integration: Remove internal silos and optimise campaign consistency and returns with best-practice integration

PLUS! This Social Media Results For PR & Comms Conference Features:

  • 28 Cross-Sector Heads Of PR, Communications & Social Media Share Insights In 1 Day
  • 8 Years At The Forefront Of The Market Uniquely Focused On Advanced Social Media Strategies For PR & Comms
  • 96% Average Delegate Satisfaction Rating (over 8 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 9 In-Depth Sessions Focused On Attention-Grabbing, Engagement-Winning, Conversion-Boosting, Social Media Strategies For PR & Comms
  • 3 Paid Social Advertising Case Studies: Instagram, Facebook & Snapchat
  • Emerging Social Trends Review Panel: What’s Hot, What’s Not & Which Platforms Are Worth Your Time?
  • Surviving & Thriving In The Social Revolution Panel: Key Insights & Methods Into The Ever-Changing PR & Comms Environment To Adapt & Survive In The Future
  • 5 Facilitated Lunchtime Peer-To-Peer Discussions: A) Emerging Influencer Trends B) Twitter C) Crisis Management D) The Changing Role of PR E) Engagement
  • 5 Co-Chairs
  • Live Troubleshooting Zones
  • Live Voting

Group Discounts Available! Send 4 For The Price Of 3 Or Send 3 & Get Your 3rd Place Half Price.

Can you help clients monitor their social media and take their strategies to the next level? To get involved, please email partner@prsocialmediaconference.com or call +44(0)20 3479 2299.

Exhibition, Speaking & One-To-One Meetings Opportunities Just Released! Secure your package here View the exhibition and partnership brochure here.

Book your exhibition stand and two delegate passes today for £1899 +VAT. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media Results For PR & Comms Conference: To view the full conference programme, click here.

08.30 Registration & Coffee

09.00 GIC Welcome, Interactive Voting Introduction, Morning Chairman’s Opening Remarks & Co-Chair Introductions

Lucy Reynolds, Head of Product PR, Global PR Communications, Jaguar Land Rover

Belinda Moore, Director of Marketing & Communications, E.ON Energy Solutions Ltd

Mark Hooper, Head of PR, Europe, Visa

ENGAGEMENT-BOOSTING CONTENT: DOUBLE PERSPECTIVE

09.15 Generate Consistently Captivating Content For Increased Reach & Engagement That Actually Translates Into Sales & Awareness

9.15 Kerry Thorpe, Comms & PR Lead for Europe, Ben & Jerry’s

9.35 Justine Bower, Director of Communications – Consumer & Social, UKTV

MEASURING YOUR IMPACT & ROI

09.55 Prove Your Value & Impact On The Bottom Line In A Language Your Board Will Understand With Metrics & Methods That Definitively Quantify Your Results

Morven Mackinnon, PR Director Levi’s® Europe, Levi Strauss & Co

BONUS SESSION

10.15 Trends In Influencer Relations
Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica

10.35 Refreshment Break With Informal, Facilitated Networking

EMERGING SOCIAL TRENDS – PANEL

11.05 What’s Hot, What’s Not & Which Platforms Are Worth Your Time? Keep Your PR & Comms Strategies Up-To-Date With Platform Updates & Innovations For Continued Audience Engagement

Mark Woods, Head of Live Social Media, Comic Relief

Priya Kumar, Head of Content & Social Media, Jack Wills

Fergus Campbell, Head of PR, Gumtree

Joe Field, Social Media Manager, Sheffield Hallam University

Alex Betti, Head of Digital & Content, MS Society

Carmen Hurst, Digital Communications Manager, Barnardo’s

Sam Poullain, Senior Growth Manager, Skyscanner

PAID SOCIAL ADVERTISING

11.35 Embracing Paid Social Media Advertising Practices: An Exploration Of The Hottest 3 Channels & Where They Will Benefit Your Campaigns

11.35 INSTAGRAM

Zoe Wyeth, Senior Social & Digital Marketing Manager, UKTV

11.55 FACEBOOK

Laura Gibson, Senior PR & Communications Manager, National Charity Partnership

12.15 SNAPCHAT

Speaker To Be Announced: Please Check The Website For Details

12.35 Bonus Session; Reserved For Exclusive Partner To get involved in The Social Media Results For PR & Comms Conference please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

12.55 Lunch & Informal Networking For Delegates, Partners & Speakers

13.25 Informal Platform Roundtable Discussions & Peer Brainstorming

A) Emerging Influencer Trends

B) Twitter
Christopher Treacy, Client Partner, Twitter

C) Crisis Management
Kerry Thorpe, Manager for European Publications, Ben & Jerry’s
D) The Changing Role of PR
Alex Maw, Marketing Director, Dorothy Perkins & Burton Menswear

D) Engagement
Lindsay Baldwin, Head of Communications, British Heart Foundation

13.55 Afternoon Co-Chair Opening Remarks
Kerry Thorpe, Manager for European Publications, Ben & Jerry’s

Justine Bower, Director of Communications – Consumer & Social, UKTV

ENGAGING KEY INFLUENCERS – DOUBLE PERSPECTIVE

14.05 Are They Actually Worth It? Identifying, Engaging & Building Beneficial Influencer Partnerships That Optimise Brand Messaging, But Don’t Blow The Budget

14.05 Elliot Hackney, Head of Social Media, Ladbrokes & Coral

14.25 Alex Maw, Marketing Director, Dorothy Perkins & Burton Menswear

Jessica Keating, Marketing Manager & Global Influencer Partner, Dorothy Perkins & Burton Menswear

COMPELLING VIDEO

14.45 Crafting Strategic, Well-Executed & Attention-Grabbing Video Content That Your Viewers Actually Want To Watch For Increased Engagement

Louise Fisk, Communications Director, BAE Systems

TWITTER VIDEO – CASE STUDY

15.05 Crafting Strategic, Well-Executed & Attention-Grabbing Video Content That Your Viewers Actually Want To Watch

Christopher Treacy, Client Partner, Twitter

15.25 Refreshment Break With Informal, Facilitated Networking

NEW! SURVIVING & THRIVING IN THE SOCIAL REVOLUTION – PRESS/JOURNALIST FOCUS

15.55 How Are Digital & Social Media Updates Transforming PR & Comms? Key Insights & Methods Into The Ever-Changing PR & Comms Environment To Adapt & Survive In The Future

Jason Bevan, Vice President, European Publicity, Warner Bros. Pictures International

Ally Mogg, Head of Communications, Nottingham Trent University

Katy Ringsdore, Head of PR & Internal Communications, Atom Bank

Lucy West, Head of PR, Schuh

Oliver Walker-Jones, Head of Communications, Rolls-Royce

INTEGRATING TEAMS & CHANNELS

16.25 Best-Practice Advice To Remove The Silos Between PR & Comms & Social Media Departments For Optimisied Campaign Consistency & Returns

Tash Carpenter, Head of Communications, Premiership Rugby

16.45 Official Close Of Conference & Chair’s Closing Remarks

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com.