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1 Week To Go Until 31 Brands Reveal How To Create Attention-Grabbing, Conversion-Boosting Social Media Strategies For PR & Comms

Next-Level Approaches For Harnessing Key Influencers, Accurately Proving Impact & ROI, Compelling Video Generation, Advanced Social Platform Trends & Paid Practices, Strategic Team/Channel Digital Integration Tactics & Optimise Reach & Engagement With Captivating Content Campaigns

A One-Day, Brand-Led Conference & Networking Event, 23rd November 2017, Hilton Kensington.
Download The Brochure. Book Today – Limited Places.
With 8 exceptional years leading the market, this is THE industry gathering for PR, Communications, Social Media and Marketing professionals – written and designed by brands, for brands.

Real Insight From 31 Industry-Leading Brands In One Exciting Day: Engagement-Boosting Content • Measuring Impact & ROI • Emerging Social Trends • Embracing Paid Social Advertising • Engaging Key Influencers • Compelling Video • Thriving In The Social Revolution • Integrating Teams & Channels

Master Groundbreaking, Real-World Approaches To Today’s Constantly-Evolving Social Media To Maximise Your PR & Comms Impact In An Increasingly Digital Landscape:

  1.  Engagement-Boosting Content! Optimise reach and engagement with content that consistently translates into sales
  2. Prove Your Value & Bottom-Line Impact: Translate creativity and engagement into facts and figures
  3. Stay Ahead Of Social Media Trends: Stop wasting time and resources on obsolete strategies to keep your social mix up-to-date and relevant
  4. Genuine Influencers Or Just Money-Makers? Real-world insights on building cost-efficient and effective influencer partnerships
  5. Sink Or Swim In The New PR & Comms Digital World: Increase media coverage and audience engagement with top tips on surviving and adapting your comms strategies to the paradigm shifts in digital
  6. Attention-Grabbing, Compelling Videos: Create well-executed video content that viewers actually want to watch
  7. Build A Solid Paid Social Strategy: Optimise Instagram, Facebook and Snapchat to consistently big returns
  8. Maximise Team & Channel Integration: Remove internal silos and optimise campaign consistency and returns with best-practice integration

PLUS! This Social Media Results For PR & Comms Conference Features:

  • 31 Cross-Sector Heads Of PR, Communications & Social Media Share Insights In 1 Day
  • 8 Years At The Forefront Of The Market Uniquely Focused On Advanced Social Media Strategies For PR & Comms
  • 96% Average Delegate Satisfaction Rating (over 8 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 9 In-Depth Sessions Focused On Attention-Grabbing, Engagement-Winning, Conversion-Boosting, Social Media Strategies For PR & Comms
  • 3 Paid Social Advertising Case Studies: Instagram, Facebook & Snapchat
  • Emerging Social Trends Review Panel: What’s Hot, What’s Not & Which Platforms Are Worth Your Time?
  • Surviving & Thriving In The Social Revolution Panel: Key Insights & Methods Into The Ever-Changing PR & Comms Environment To Adapt & Survive In The Future
  • 4 Facilitated Lunchtime Peer-To-Peer Discussions: A) Twitter B) Crisis Management C) The Changing Role of PR D) Engagement
  • 5 Co-Chairs
  • Live Troubleshooting Zones
  • Live Voting

Group Discounts Available! Send 4 For The Price Of 3 Or Send 3 & Get Your 3rd Place Half Price.

Can you help clients monitor their social media and take their strategies to the next level? To get involved, please email partner@prsocialmediaconference.com or call +44(0)20 3479 2299.

Exhibition, Speaking & One-To-One Meeting Opportunities! Secure your package – View the exhibition and partnership brochure here.

Book your exhibition stand and two delegate passes today for £1899 +VAT. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media Results For PR & Comms Conference: To view the full conference programme, click here.

08.30 Registration & Coffee

09.00 GIC Welcome, Interactive Voting Introduction, Morning Chairman’s Opening Remarks & Co-Chair Introductions

Lucy Reynolds, Head of Product PR, Global PR Communications, Jaguar Land Rover

Scott Somerville, Senior Manager – Public Relations and Issues Management, E.ON Energy Solutions Ltd

Mark Hooper, Head of PR, Europe, Visa

ENGAGEMENT-BOOSTING CONTENT

09.25 Generate Consistently Captivating Content For Increased Reach & Engagement

09.25 Katie Sheldrake, Publicist, UKTV

MEASURING YOUR IMPACT & ROI

09.45 Prove Your Value & Impact On The Bottom Line In A Language Your Board Will Understand With Metrics & Methods That Definitively Quantify Your Results

Morven Mackinnon, PR Director Levi’s® Europe, Levi Strauss & Co

10.05 Refreshment Break With Informal, Facilitated Networking

EMERGING SOCIAL TRENDS – PANEL DISCUSSION

10.35 What’s Hot, What’s Not & Which Platforms Are Worth Your Time? Keep Your PR & Comms Strategies Up-To-Date With Platform Updates & Innovations For Continued Audience Engagement

Mark Woods, Head of Live Social Media, Comic Relief

Priya Kumar, Head of Content & Social Media, Jack Wills

Fergus Campbell, Head of PR, Gumtree

Joe Field, Social Media Manager, Sheffield Hallam University

Alex Betti, Head of Digital & Content, MS Society

Carmen Hurst, Digital Communications Manager, Barnardo’s

Sam Poullain, Senior Growth Manager, Skyscanner

PAID SOCIAL ADVERTISING

11.15 Embracing Paid Social Media Advertising Practices: An Exploration Of The Hottest 3 Channels & Where They Will Benefit Your Campaigns

11.15 INSTAGRAM

Zoe Wyeth, Head of Social & Online, UKTV

11.35 FACEBOOK

Laura Gibson, Senior PR & Communications Manager, National Charity Partnership

11.55 SNAPCHAT – PERSPECTIVE ONE

Anne Marie Boyhan, Social Media Marketing Manager, Bank of Ireland

12.15 SNAPCHAT – PERSPECTIVE TWO

Chris Moore, Media & Digital Manager, Loughborough Students’ Union

Jo Gregory-Brough, Head of Marketing, Loughborough Students’ Union

Liam Ross, Digital Engagement Officer, Loughborough University

12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.15 Informal Peer-To-Peer Experience Exchanges (20 mins during lunch)

Discussion A) Twitter
Christopher Treacy, Client Partner, Twitter

Discussion B) Crisis Management
Kerry Thorpe, Manager for European Publications, Ben & Jerry’s

Discussion C) The Changing Role of PR
Alex Maw, Marketing Director, Dorothy Perkins & Burton Menswear

Discussion D) Engagement
Lindsay Baldwin, Head of Communications, British Heart Foundation

13.35 Afternoon Co-Chair Opening Remarks
Kerry Thorpe, Manager for European Publications, Ben & Jerry’s

Justine Bower, Director of Communications – Consumer & Social, UKTV

ENGAGING KEY INFLUENCERS

13.50 Are They Actually Worth It? Identifying, Engaging & Building Beneficial Influencer Partnerships That Optimise Brand Messaging, But Don’t Blow The Budget

13.50 Alex Maw, Marketing Director, Dorothy Perkins & Burton Menswear

Jessica Keating, Marketing Manager & Global Influencer Partner, Dorothy Perkins & Burton Menswear

TRENDS IN INFLUENCER RELATIONS

14.10 Develop Earned Relationships With Influencers That Are Mutually Beneficial And Move Beyond “Amplification” As The Goal To Build “Advocacy”

Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica

COMPELLING VIDEO

14.30 Video &The Evolution Of PR: Crafting Strategic, Well-Executed & Relatable Video Content That Reaches A Mass Audience

Peter Heneghan, Head of Communications, LADbible Group

TWITTER VIDEO – CASE STUDY

14.50 Crafting Strategic, Well-Executed & Attention-Grabbing Video Content That Your Viewers Actually Want To Watch

Christopher Treacy, Client Partner, Twitter

15.10 Refreshment Break With Informal, Facilitated Networking

SURVIVING & THRIVING IN THE SOCIAL REVOLUTION 

15.40 How Are Digital & Social Media Updates Transforming PR & Comms? Key Insights & Methods Into The Ever-Changing PR & Comms Environment To Adapt & Survive In The Future

Jason Bevan, Vice President, European Publicity, Warner Bros. Pictures International

Ally Mogg, Head of Communications, Nottingham Trent University

Katy Ringsdore, Head of PR & Internal Communications, Atom Bank

Lucy West, Head of PR, Schuh

INTEGRATING TEAMS & CHANNELS

16.10 Best-Practice Advice To Remove The Silos Between PR & Comms & Social Media Departments For Optimisied Campaign Consistency & Returns

Tash Carpenter, Head of Communications, Premiership Rugby

16.30 Co-Chair’s Closing Remarks

16.45 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com.