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Social Media Results For PR & Comms Conference Programme Featuring 27 Brands Speaking In 1 Day!

Get Ahead Of The Latest Platform & Consumer Trends, Maximise Coverage, Reach & Brand Awareness & Future Proof Strategies With Results-Driven, On-Trend, Compelling Social Media Strategies For PR & Comms!
Winning Strategies For Paid & Organic, ROI Measurement, Influencers, Content & AI Automation & Chatbots!

 One-Day, Brand-Led Conference & Networking Event, 20th November 2018, Museum of London Docklands, London

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks

Yolanda Valery
Head of Social Media Team
BBC World Service

Kirsten Walkom
Global Communications Director
Save the Children


09.20 Getting To Grips With The Latest Facebook Updates & Trends For Continued Reach & Results

  • With Facebook’s continually changing algorithms and goalposts, ensure your posts are still being seen and Facebook continues to be an effective platform for PR
  • How much effort should we focus on Facebook? What content is working and have the younger generation really left the platform?
  • What opportunities do Facebook Live and other Facebook services present? Try and test new ideas to monetise Facebook for campaigns which will drive results

Tom Baker
Social Content Lead
Holiday Extras


09.40 Next-Level Strategies To Maximise Engagement, Impact & Returns On Twitter

  • Top tips for driving brand awareness and engagement - where can Twitter really add value to your overall campaign strategies?
  • Benchmark your impact and engagement to understand the results you should be achieving and the resources to allocate
  • Social media is 24/7, news breaks overnight and Twitter is the platform for crisis comms; top tips for speed of response, the tone to adopt and when it is okay to push back

Jeannie Dumas
Head of Corporate Communications
& Shareholder Relations
Hermes Investment Management


10.00 Keep Up With The Latest Platform Updates, Hot New Trends & Emerging Platforms For Up-To-Date PR & Communications Strategies

  • What’s on the horizon and the emerging platforms you need to keep an eye on now! What opportunities can content platforms such as LADbible and Refinery29 offer to boost reach?
  • As social media morphs so quickly, decipher the latest trends and updates to start  Experimenting with now to stay ahead of the curve
  • Which platforms are seeing an increase in popularity? Are audiences going back to Facebook after the Cambridge Analytica scandal or is Instagram reigning?

Kerry Thorpe
Head of Communications, Europe
Ben & Jerry’s Europe

Jamie Rockers
PR & Social Media Manager EMEIA

Crabtree & Evelyn

Joe Freeman
Assistant Director, Digital Engagement
Breast Cancer Now

Emma Wallace
Social Media Strategy Manager
Penguin Random House UK

Akhil Vyas
Senior Social Media Manager
Thames Water

Nicole Taylor
Content & PR Manager

10.30 Morning Refreshment Break With Informal Networking & Platform-Specific Troubleshooting Clinics


Steven Gutierrez
Digital Comms Team Manager

Jade Beckett

Digital Engagement Manager
Royal Botanic Gardens, Kew


Lee Blackwell
Director of Public Relations & Public Affairs
Key Group


11.00 How To Build An Engaged Community On Instagram With Impactful Content
Learn how The University of Manchester built a highly engaged community of students, staff and international prospects through their @OfficialUoM Instagram channel.

  • Pictures, captions, tags, stories…what is getting the best engagement on Instagram per audience type and what trends should you be aware of?
  • Working with influencers – how to identify key influencers in your sector and collaborate through takeovers and endorsements.
  • Is Instagram king? Gauging the popularity of Instagram and its longevity for audiences, particularly young demographics, to plan your long-term platform strategy.

Alistair Beech
Senior Social Media Coordinator
University of Manchester

11.20 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call: +44(0)20 3479 2299 or email:


11.50 Effectively Harness Snapchat To Increase Your Brand Presence & Reach 

  • Lessons learned to effectively leverage Snapchat as part of your PR and communications strategy to engage existing and new audiences
  • What opportunities does Snapchat provide as an advertising platform and what results can you expect 

Jo Gregory-Brough
Head of Marketing & Communications
Loughborough Students’ Union


12.10 Exploring Opportunities On LinkedIn & How To Integrate It Into Your Overall Social Strategy 

  • Assessing the content, messaging and tone that will maximise your impact and success on LinkedIn - is it really only for B2B professionals? 

Laura Price
Digital Communications Director


12.30 Clever Paid & Organic Strategies To Optimise Ad Spend, Ensure Post Visibility & Maximise Engagement

  • With budgets always decreasing, what clever tips and tricks can we use on social to make sure our organic content is still hitting the mark?
  • What are the new opportunities with paid advertising and what is worth spending on?
  • Evaluating the ROI of paid across platforms to determine what is driving conversions and if certain channels are performing better than others

Laura Hutton
Social Media Manager
Wyevale Garden Centres

12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Discussions

A. The Changing Role Of PR & Comms

Lorna O’Neill
Head of PR
Thomas Cook Airlines

B. Integrating Teams

Georgina Garland
Social Media Manager
Canal & River Trust

C. Crisis Comms & Strategies

Fergus Campbell
Head of PR

D. Working With Journalists

Lee Blackwell
Director of Public 
Relations & Public Affairs
Key Group

E. Harnessing Social Media for B2B

Frankie Pellatt
Digital and Social Media Manager
BAE Systems Applied Intelligence


13.50 Co-Chair’s Afternoon Opening Remarks

Seamus McCauley
Head of Comms
Holiday Extras

Kerry Thorpe
Head of Communications, Europe
Ben & Jerry’s Europe


14.00 Outcomes Not Outputs! The Nitty Gritty Of How & What PR & Comms Professionals Need To Monitor & Measure To Prove Value & Impact

  • Has anyone cracked measuring success? Debating the various metrics and measurement techniques to determine which is right for you
  • Justify your worth; advice on effectively drawing meaning from measurement activities to convince senior managers of the true impact PR and comms has on the bottom-line
  • Effective monitoring and reporting methods to pull together the vast information from your online activities using methods and language your leadership team will understand and be won over by

Robyn Bateman
Deputy Head, Social Media Engagement Team
The Open University

Christine Drabwell
Deputy Head of Media Relations
The Open University


14.20 Successfully Target, Reach Engage Influencers Who Are Worth The Time & Effort For Beneficial Relationships That Actually Boost Awareness & Reach

  • Separating the good from the bad! Hear top tips on selecting and targeting the right influencer for your brand, audience and budget
  • What can PR and comms realistically achieve from brand-influencer relationships? Hear from those who have succeeded to win buy-in back in the office
  • The potential pitfalls of working with influencers and how to analyse how genuine their follower base really is performing better than others

Emma Mead
Head of Global PR

Robyn Greenacre
Senior PR & Social Engagement Manager

15.00 Follow-Up Interactive, Practical Exercise: Now break off into smaller groups to discuss your experiences and work with your fellow delegates to create a brief for an influencer.


15.15 Results-Boosting Content That Will Reach & Engage Your Target Audience For Increased Brand Awareness

  • Inspiring content creation which will continuously engage audiences and keep messages fresh when people are increasingly bombarded with posts
  • Top tips on harnessing great content in the right way and on the right platform to drive campaign results
  • From video, blogs, articles to photos, explore what is getting great results to plan team resources and produce the content that will excite and engage your audience

Dom Dwight
Marketing Director
Taylors of Harrogate

15.35 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call: +44(0)20 3479 2299 or email:

15.55 Afternoon Refreshment Break With Informal Networking


16.25 Key Insights & Methods To Stay Ahead Of The Game, Adapt To The Constantly-Changing Industry Landscape & Effectively Harness AI, Automation & Chatbots

  • A look at the opportunities AI, automation and chatbots could offer PR and comms
  • With the lines more than ever blurring between PR and comms, marketing and social media, what do these changes mean for the future of PR and comms?
  • Digital has completely changed the way we work over the last five years... what can we expect in the next five years and how can we adapt now?

Kirsten Walkom
Global Communications Director
Save the Children 


16.45 Maximise Social Media & Content Impact With Top Tips To Inspire Young Audiences

  • How can you stand out, stay relevant and grab youth audience’s attention?
  • From to Instagram to Twitter, assessing where youth spend their time and which platforms you need to focus on
  • Boost brand awareness and be seen as a ‘cool’ brand by understanding what content youth find interesting and deem ‘shareable’

Nicole Itano
Director of Media & Content

17.05 Chair’s Closing Remarks

17.10 Official Close Of Conference

Are you interested in getting involved in The Social Media Results For PR & Comms Conference - Engage & Deliver? For more information, please call +44 (0)20 3479 2299 or email